77 Sports Management is a boutique sports marketing agency specialising in the representation of talent.

The business has been created by Andy Murray and two of his business advisers, Matt Gentry and Gawain Davies.

Matt and Gawain cut their teeth at leading global sports and entertainment management and marketing agencies IMG, XIX(19 Management), Hill & Knowlton and Lagardere Sports & Entertainment.  Both have worked on the marketing and commercial business for numerous global sporting icons and have developed relationships with the leading brands investing in sport.

“Putting the athlete and their performance first and then building a bespoke business strategy for them is vitally important.  It rarely happens in practice, but it’s one of the founding principles of 77 Sports Management.  It’s something I am passionate about and is one of the areas I feel I can help and advise on, passing on the valuable lessons I've learnt in my career.”

Andy Murray, Co-Founder